Who are you and what does your company do?

What problem(s) did you face before working with me/using my product or service?

What made my product/service a good fit for you?

What nearly stopped you from buying?

Specifically, what was the best thing about my product or service?

How was my product or service better than other ones you’ve tried?

What results did you achieve by using my product or service?

Would you recommend my services or products to others? (and why?)

Is there anything else you’d like to add?