In a nutshell, a brand strategy is your game plan for entering and conquering your company's niche. It outlines all the good stuff, like your brand identity, positioning in the market, and the types of messaging and marketing that will resonate with your target audience.

Create brand awareness
Good content is your golden ticket to capturing the attention of your audience and keeping them coming back for more.

Whether it's a blog promoted through social media or a white paper that contains the latest trends in your sector, the content you produce will help you stand out as a thought leader in a crowded industry.

Generate new leads
Savvy content marketing is a sure-fire way to generate new leads by building interest in your audience and encouraging them to make a purchase. This can be done with strong Calls-To-Action (CTAs) distributed throughout the content and may take the form of buttons, contact forms, or simple text links.

In addition, using content at different stages of the buying journey will help guide your audience towards the right offers and services.

Maximize your SEO efforts
Combining high-quality content with an SEO strategy is a match made in marketing heaven. The more content you produce that contains relevant keywords, the more likely you are to rank in search engines.

This has the added benefit of improving online visibility and contributes to your role as an industry authority.

Web design is the art of making a website look perfect for the user. Focussing on user interface (UI) and user experience (UX), designers seek to create meaningful experiences that capture users, increase engagements, and make converting as simple as possible.

No, but they are two sides to the same coin. If you think of your website like a home, web design is the furniture and decoration while web development is the foundations and walls. Web design focuses on the appearance of your website, communicates your brand perfectly, and ensures a clear user journey for simpler conversions. Generally, when building a website, we'll start with design to make sure your website is exactly how you want it to look, before letting our developers work behind the scenes to bring it to life.

It's very difficult to give a generic estimate of the time it takes to build a website. Without knowing the intricacies, size and requirements of your website, it's impossible to say how much time will need to be spent to ensure it exceeds your expectations and looks as great as it operates. However, we love discussing new and exciting projects so get in touch and we will be able to give you more specific answers and insights.

Without knowing the requirements of your website, it's difficult to determine how much it will cost. Many factors can influence the time spent on design and development, which are better discussed in detail to provide a realistic timeframe and price. Get in touch, tell us about your website, and we'll find the most cost-effective way to exceed your expectations.

If you are considering changing or updating your website, there are 3 options which are available to you; refresh, redesign or rebuild.

A website refresh essentially is any update that doesn't change the overall functionality and code of your site. This could be something as simple as changing a few colors and adding your new logo, updating fonts in the header or menus, perhaps replacing older images and content

A website redesign on the other hand is a little more drastic, like an entire new base theme or template.

While a website rebuild involves creating a completely new website from scratch. If your website were a house, a rebuild would mean we would tear down the old house and build a new one in its place, perhaps keeping the plumbing and electrical hookups. We might reuse some elements from your old site, importing things such as product data and images, or blog posts for example, but the rebuild essentially involves creating a brand new design, website structure, and using a new or updated underlying CMS.

We generally recommend that you do a full website rebuild every 5 years (due to technological advancements), a redign every 2-3 years, and a refresh every year after getting your new website.

No, our custom built migration system means that we can transfer your posts and pages safely. Unlike other providers, your content will keep all features such as rewardStyle, Shopstyle and Mediavine. Such features are normally stripped out when exporting content from Squarespace. Plus, you won't have any serious problems with your site's search engine position and your site won't experience any downtime while we migrate.

Digital marketing is the process of promoting brands to connect with customers via online methods. It is a broad term which can incorporate a number of specific areas such as SEO (search engine optimisation), pay-per-click (PPC), mobile marketing and much more. It is very reliant on analytics and reporting to determine what works, what doesn't, and how improvements can be made to increase your audience and convert more customers.

Yes, most businesses need some level of digital marketing if they're hoping to increase their revenue and customer base. Over half of the global adult population are online and using digital marketing is a way of connecting to this vast audience. Importantly, many of your competitors may already have digital marketing strategies in place, meaning potential customers are going to them when searching online.

Search engine optimization (SEO) is the practice of tactically adding and changing on-page and off-page content to ensure a website ranks higher on search engines. With so many businesses using websites to promote their services, SEO is vital for you to stand out and be noticed when potential customers are searching online.

Successful SEO requires extensive keyword research, writing and optimizing content, and creating a seamless customer journey across your website.

Increase the visibility of your products and services on search engines
One of the main goals of a great SEO strategy is to get your business to the top of search engines like Google and when you're able to do this, you'll increase the visibility of your products and services.

To start improving your search rankings, it's worth carrying out keyword research to determine the kind of things that your audience is searching for.
Then, it's a case of optimizing your website content to include the keywords and boost your rankings.

Build brand credibility
Another benefit of SEO is that it can help you build your reputation as an expert in your field. When a consumer is searching for a product, they are likely to browse the first couple of brands that appear at the top of a search engine.

This creates the perception that you're the business they need to be buying from because you rank so well.

Another way that SEO builds brand credibility is through the discovery of insightful content. Optimizing your blog with relevant keywords will make it easier for good content to be found.

Create an excellent user experience on your website
When a consumer searches on a website, they expect to find what they are looking for. If they suffer from a bad user experience, then the overall performance of your website will suffer too.
Great SEO helps to improve user experience by creating stronger links between relevant pages and content. It also makes it much easier for search engine bots to crawl your site and take people to the services they are searching for.

For SEO to be effective, it usually takes between three to twelve months and depends on the following factors:

Keyword difficulty
Keyword difficulty refers to the level of difficulty that's needed to rank organically for a certain word or phrase. This metric has a direct impact on how Google's algorithm ranks web pages, and you'll want to take it into consideration when choosing which keywords to use in your SEO strategy.

Competition
You'll also need to consider your competitors and how they are bidding on the keywords that you also want to rank for. The more competition a keyword has, the longer it can take to reach the top spot in search results.

Backlinks
The number of inbound links for your website will also impact an SEO strategy. Quality is generally better than quantity. Focus on having a few high-quality links rather than a lot of low-quality links to domains that aren't relevant to your industry.

Pay-Per-Click (PPC) advertising is a digital marketing practice that helps brands drive more awareness and sales through online ads. Popular across search engines and social media, PPC ads are a way to buy visits to a website.

Earn instant traffic with ads that appear at the top of search engines
When it comes to search engine PPC advertising, you have the ability to generate quick and easy traffic with your ads. They can appear at the top of Search Engine Results Pages (SERPs) and catch the attention of your audience, inviting them to click through.
It's recommended you use a strong Call-To-Action (CTA) in your ads to entice consumers to click on your website.

Experiment with different ad types
There are several types of PPC ads to choose from and test to see what works best for your business. These include text ads, local ads, shopping ads, and more.
Text ads are useful for featuring the main selling points of your products and services, while local ads can be used to target people in a specific area. Shopping ads stand out through the use of high-quality images and additional content such as product reviews.

Have full control over an entire campaign
When developing a PPC campaign, you have control over a wide range of factors that contribute to its success. One factor is choosing the specific keywords that you want to include for your ads, and you may decide that you want to take a narrow approach.

Another factor is ad budget and the amount of money you want to spend bidding on keywords. You can start small and then scale up as soon as you begin to see positive results.

Social media marketing is the strategic management of social media platforms, including the creation and distribution of content – including videos, images and copy – to increase brand awareness, audience engagement and conversions.

Yes, social media marketing has become essential for almost all modern businesses. According to DataReportal, there are over 4.33 billion social media users around the world – over half the global adult population. In addition, over half of social browsers use social media to research brands.

Consequently, if you're not on social media, you're missing out on a staggering number of potential leads.

This means it's not enough to just sign up to all the major social media accounts and start posting. With so many other businesses utilizing social media effectively, you need a strategy to stand out from the crowd and make sure your audience sees and engages with you.

Raise more awareness
When you create a social media page, you have the opportunity to create more awareness about your brand. This is done through following people in your industry, posting relevant content, inviting people to engage with you, and joining online groups.
The more you put into social media marketing, the more you raise your profile and get your audience talking about you.

Drive more conversions
Another great thing about social media is that you can drive more conversions by promoting your products and services across multiple platforms. This can be done through tapping into a platform's built-in advertising services e.g., Facebook ads, and encouraging people to click through to your site.

You can also tap into the phenomenon of social commerce, which involves directly selling to consumers without them having to leave a platform. For example, Instagram Shopping lets you sell products on Instagram and makes it easy for people to make a purchase.

Create a community of passionate brand ambassadors
When done right, social media marketing can help you to build a community of people who are connected to your brand. This might involve them creating User Generated Content (UGC) to promote your products or actively talking about campaigns you're involved in with their own followers.

By having this group of brand ambassadors, you'll be able to increase brand awareness and ultimately drive more sales.

Deliver exceptional customer service
Social media also offers you the ability to directly engage with customers and solve their problems in real-time. Using tools such as chatbots can help to guide people through a buying journey or answer specific questions.

You can also use direct messages to provide additional support and build the foundation for excellent customer service.

There are two overarching types of social media marketing: organic and paid.

Organic social media marketing relies on a well-conceived strategy – determined after a social media audit to determine its current effectiveness – and incredible content to drive engagement and brand awareness naturally (or organically). This is generally the preferred way of improving a business' social media performance long term.

Conversely, paid social media marketing utilizes audience targeting and data learning strategies to get your content where it needs to be quick. This incurs additional costs, which is why paid social is often used as a quick-win solution while organic social starts to gain traction.

We offer:
Facebook Marketing
Facebook is the biggest social media platform in the world and grants access to a countless number of potential customers. We provide services that include Facebook ad creation, channel monitoring, and more

Instagram Marketing
Instagram is another social media platform that provides exceptional engagement opportunities with visual and ephemeral content. We specialize in Instagram posts, video creation, and channel management.

TikTok Marketing
TikTok has established itself as a powerful social platform with addictive videos and trending opportunities. We can develop an extensive TikTok marketing strategy from the ground up.

Linkedin Marketing
LinkedIn is a popular platform for B2B and B2C consumers and we cover LinkedIn post creation, ad generation, and reporting.

Social Media Ads
Whether you'd like to advertise on Facebook or LinkedIn, we can create social media ads that capture the attention of your customer base.

Social Strategy
Not sure which channel your audience is using, or how to tap into the right tools to boost your social media marketing? We can help plan out a full social strategy for you that you can implement yourself or with the help of our team.

Influencer marketing is the most authentic marketing strategy when you partner with brand-aligned content creators who have a strong connection with their audience. By leveraging the trust and credibility these creators have with their followers, you can increase awareness, improve brand sentiment, and generate honest product endorsements from creators who know your brand and use your products.