Hello - Habari everyone, we wanted to share some exciting news about the upcoming spring 2022 collection from Christian Dior.
After a tumultuous 2020 and 2021, the brand reached out to us and wanted to work with our talent Kika Good Hair. They needed Kika along with other influencers, to help them with their efforts for community-building and engagement digitally.
To assist, we sent our talent Kika Good Hair to attend Paris fashion week and bring her audience closer to the exclusive, VIP experience through her Instagram channel, which until recently, was reserved for buyers and the press.
The activation was a huge success for Dior. Just take a look at the results from Kika’s Instagram post after the event: 71,864 people reached, 9,938 likes, 169 comments, and 299 saves.
But it's not just about the numbers. The possibilities of how influencers can do this for other fashion brands are endless. We're excited and can't wait to see what other innovations and collaborations come out of this industry.
Thanks for reading, and be sure to check out Christian Dior's spring 2022 collection!
NOVEMBER, 16 / 2020
Text author: AQ Studio Editorial Team Photography: Kika Good Hair